Why We Ignore the Obvious at Our Peril. Why, after every major accident and blunder, do we look back and say, How could we have been so blind? Why do some people see what others don't? And how can we change? Drawing on studies by psychologists and neuroscientists, and from interviews with business leaders, whistleblowers, and white collar criminals, distinguished businesswoman and writer Margaret Heffernan examines the phenomenon of willful blindness, exploring the reasons that individuals and groups are blind to impending personal tragedies, corporate collapses, engineering failures--even crimes against humanity.
We turn a blind eye in order to feel safe, to avoid conflict, to reduce anxiety, and to protect prestige. But greater understanding leads to solutions, and Heffernan shows how--by challenging our biases, encouraging debate, discouraging conformity, and not backing away from difficult or complicated problems--we can be more mindful of what's going on around us and be proactive instead of reactive.
"A thoughtful and entertaining treatise on the seductiveness--and consequences--of ignoring what's right in front of our eyes ... Heffernan's cogent, riveting look at how we behave at our worst encourages us to strive for our best." --Publishers Weekly
About the author
Margaret Heffernan has been the CEO of five different businesses. She lectures on the business circuit and has appeared on NPRas "Talk of the Nation" and "Marketplace" as well as CNN and CNBC. She is a regular contributor to "Fast Company" and "Real Business,"