The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? Ho...[More]

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

"The Art of the Start" will give you the essential steps to launch great products, services, and companies, whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST (Great Ideas for Starting Things) including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.[Less]

The Unstoppable Power of Leaderless Organizations. If you cut off a spider's head, it dies; if you cut off a starfish's leg, it grows a new one, and that leg can grow into an entirely new starf...[More]

The Unstoppable Power of Leaderless Organizations. If you cut off a spider's head, it dies; if you cut off a starfish's leg, it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world.

What's the hidden power behind the success of Wikipedia, Craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and womens rights movements? What fundamental choice put General Motors and Toyota on vastly different paths?

The authors have discovered some unexpected answers, gripping stories, and a tapestry of unlikely connections. The book explores what happens when starfish take on spiders, and reveals how established companies and institutions, from IBM to Intuit to the U.S. government, are also learning how to incorporate starfish principles to achieve success.[Less]

The Unstoppable Power of Leaderless Organizations. If you cut off a spider's head, it dies; if you cut off a starfish's leg, it grows a new one, and that leg can grow into an entirely new starf...[More]

The Unstoppable Power of Leaderless Organizations. If you cut off a spider's head, it dies; if you cut off a starfish's leg, it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world.

What's the hidden power behind the success of Wikipedia, Craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and womens rights movements? What fundamental choice put General Motors and Toyota on vastly different paths?

The authors have discovered some unexpected answers, gripping stories, and a tapestry of unlikely connections. The book explores what happens when starfish take on spiders, and reveals how established companies and institutions, from IBM to Intuit to the U.S. government, are also learning how to incorporate starfish principles to achieve success.[Less]

Hidden Dangers to the Global Economy. David Smick keeps a low profile, but experts consider him one of the most insightful financial market strategists in the world. For more than two decades, ...[More]

Hidden Dangers to the Global Economy. David Smick keeps a low profile, but experts consider him one of the most insightful financial market strategists in the world. For more than two decades, he has conferred with central bankers (such as Alan Greenspan and Ben Bernanke) and advised top Wall Street executives and investors, such as George Soros. The book picks up where Thomas Friedman's "The World Is Flat" left off, taking readers on an insider's tour through the private offices of central bankers, finance ministers, even prime ministers. Smick reveals how today's risky environment came to be, and why the mortgage mess is a symptom of potentially far more devastating trouble. He wrestles with the two questions on everyone's mind: How bad could things really get in today's volatile economy? And what can we do about it?

Drawing on riveting anecdotes in language anyone can understand, Smick explains:
-- Why the churning cauldron we call China (the next great bubble to burst) represents a powerful threat to everyoneas pocketbook
-- How Japanese housewives have taken control of their nation's savings, and why it matters to us
-- How greed-driven bankers and investment bankers have put everyone's pensions and 401(k)s at risk
-- Why today's incredible shrinking central banks may not be able to save us when the next crisis hits
-- Why the big-money Russian, Chinese, Saudi, and Dubai sovereign wealth funds represent a tectonic shift in global financial power, away from the United States, Europe, and Japan
-- Why the world desperately needs a 'big think' financial doctrine to guide today's dangerous ocean of money

"The World Is Curved" is the rare book that speaks simultaneously to the Wall Street, Washington, and London elite, yet its apt storytelling shows Main Street readers how to survive in these turbulent times. (publisher)[Less]

We Need You To Lead Us. A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be t...[More]

We Need You To Lead Us. A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born--groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?
The Web can do amazing things, but it can't provide leadership. That still has to come from individuals? people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again--leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a sheepwalker someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It's not easy, but it's easier than you think.

Aboout the Author: Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company[Less]