How 900 Million African Consumers Offer More Than You Think . The Afrcian continent is one of the world's fastest growing markets. In this work, legendary global business consultant Mahajan reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents. He reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa's businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa's unique political, economic, and resource challenges... introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of "profitable" and sustainable business opportunities even in the most challenging locations... reveals how India and China are staking out huge positions throughout Africa.
"Working with NGO's, poverty and with key issues like HIV/AIDS in Africa I was so encouraged to read Africa Rising. Most of what one hears from the African continent in the press and media or the perception of Africa is one of war, disease, pessimism, corruption and general bad news. Vijay Mahajan, the Indian author, said that this was the same, bad /negative press that India was getting 20 years ago and now look what is happening and where India is going. In this perception, it is easy to overlook the business opportunities that are occurring. He predicts after multiple visits that Africa is moving already in a serious change for the future. He states that, 'if Africa were one country, in 2006 according to World Bank data, it would be the tenth largest economy in the world.'... If you are into business and are looking for opportunities, this book is a must --- I think it is also a must for Churches, NGO's, Micro Finance organizations to see how they can better partner for poverty alleviation. If you have been pessimistic about Africa, read this book. -- Steve Goode YWAM's international director for Mercy Ministries |
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| Product Code: |
0-13-233942-0 |
| Categories: |
Socio-Political
Business & Economics
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| ISBN-13: |
978-0-13-233942-1 |
| Pages: |
260 |
| Ships within: |
1-3 days |
| Year: |
2008 |
| Average Customer Rating: |
0.0 |
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Working with NGO's, poverty and with key issues like HIV/AIDS in Africa I was so encouraged to read Africa Rising. Most of [More] what one hears from the African continent in the press and media is one of war, disease, pessimism, corruption and generally bad news. Vijay Mahajan, the Indian author, said that this was the same negative press that India was getting 20 years ago; now look what is happening and where India is going. In this perception, it is easy to overlook the business opportunities that are occurring. Mahajan predicts that Africa is moving already in a serious change for the future. He states, "that if Africa were one country, in 2006 according to World Bank data, it would be the tenth largest economy in the world." It is not but it is much richer than you think.
Page 18: "The entrepreneurial spirit is alive and well in Africa. Entrepreneurs solve problems. Take away electricity, and they sell generators and inverters. Take away a stable financial system, and they make their money speculating on foreign currency. Take away their employment, and they set up kiosks in the street. Entrepreneurship and the development of consumer markets may be a more clean, stable, and powerful driver of long-term progress than political reform."
We tend to emphasize how politics affects business but even in this global economic environment, how does business affect politics. Entrepreneurs are constantly looking for opportunities and are the primary engine in creating wealth. Mahajan points to Uganda as an example where businesses that had been forced out under Idi Amin, have come back and are now some of the largest businesses and corporate social-responsibility shareholders in the country. Look at Rwanda, once known for genocide but now for a President who is seriously moving his country in a better direction.
Another example is the CelTel founder Mohamed Ibrahim. He says Africa has gotten a lot of bad press but there are 53 countries and 4-5 of them have severe problems but this is a BIG continent. "Even with this negative perception, when there is a gap between perception and reality, there is business to be made." Page 21: This company is now operating in 15 countries and has invested at the writing of this book USD 750 million in Africa. Ibrahim has consistently refused to pay bribes and has created systems of good governance. He has been giving back to Africa with a 200 million joint venture fund for African entrepreneurs. This Sudanese born entrepreneur says, "We are a part of the fabric of Africa. This money I have made in Africa, and it is really their money." He has also established an annual USD five million prize, plus $200,000 for life, for retired African leaders who rule well and then stand down. This award is larger than the Nobel Peace Prize. He is demonstrating the impact of business upon political and social development. [Less] |
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